Marketing Fashion: Strategy, Branding and Promotion - 2nd Edition download free [PDF and Ebook] by Henrik Kubel

Marketing Fashion: Strategy, Branding and Promotion - 2nd Edition download free [PDF and Ebook] by Henrik Kubel year 2015
  • Book name: Marketing Fashion: Strategy, Branding and Promotion - 2nd Edition
  • Author: Henrik Kubel
  • Release date: 2015/2/16
  • Publisher: LAURENCE KING PUBLISHING
  • Language: English
  • Genre or Collection: Art and Photography
  • ISBN: 9781780675664
  • Rating: 9.17 of 10
  • Votes: 242
  • Review by: Ilse Oden
  • Review rating: 9.19 of 10
  • Review Date: 2018/9/12
  • Total pages: 240
  • Includes a PDF summary of 23 pages
  • Description or summary of the book: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies.Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
  • Estimated reading time (average reader): 16H19M59S
  • Other categories, genre or collection: Distributive Industries, Fashion & Textiles: Design, Fashion & Beauty Industries, Cosmetics, Hair & Beauty, Sales & Marketing, Fashion & Society
  • Available formats: PDB, FB2, DOC, TXT, RB, PDF, EPUB, WORD. Compressed in RAR, ZIP, JAR, CHM, DMG
  • Download servers: Google Drive, 4Shared, Pixeldrain, MEGA, FreakShare, Dropbox, Torrent Funk
  • Format: Paperback
  • Approximate value: 29.57 USD
  • Dimensions: 190.5x257.3x19.05mm
  • Weight: 861.82g
  • Printed by: Not Available
  • Published in: London, United Kingdom
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