Description or summary of the book: In his consideration of the language of the fashion magazine-the structural analysis of descriptions of women's clothing by writers about fashion-Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: 'Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation.'
Estimated reading time (average reader): 21H3M35S
Other categories, genre or collection: Fashion Design & Theory, Fashion & Textiles: Design, Literary Theory, Sociology, Popular Culture, Fashion & Society, Cosmetics, Hair & Beauty, Linguistics
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