Description or summary of the book: Design professionals' in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.
Estimated reading time (average reader): 10H4M12S
Other categories, genre or collection: International Business, Product Design, Production & Quality Control Management
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