Creative Strategy and the Business of Design download free [PDF and Ebook] by Douglas Davis

Creative Strategy and the Business of Design download free [PDF and Ebook] by Douglas Davis year 2016
  • Book name: Creative Strategy and the Business of Design
  • Author: Douglas Davis
  • Release date: 2016/2/12
  • Publisher: F&W PUBLICATIONS INC
  • Language: English
  • Genre or Collection: Art and Photography
  • ISBN: 9781440341557
  • Rating: 8.18 of 10
  • Votes: 589
  • Review by: Mayola Finch
  • Review rating: 7.53 of 10
  • Review Date: 2018/9/7
  • Total pages: 208
  • Includes a PDF summary of 17 pages
  • Description or summary of the book: Professions that utilize creativity, technology and design have shifted from a purely idea-centric field toone that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project's essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.
  • Estimated reading time (average reader): 11H50M40S
  • Other categories, genre or collection: Graphic Design
  • Available formats: ODT, WORD, PDF, OEB, DOC, TXT, HTM, EPUB. Compressed in RAR, ZIP, TBZ2, TAR.LZO, CBR
  • Download servers: Sync.com, Microsoft OneDrive, 4Shared, BitShare, Uploaded, FreakShare, The Pirate Bay
  • Format: Paperback
  • Approximate value: 20.79 USD
  • Dimensions: 152x229x12.7mm
  • Weight: 408.23g
  • Printed by: How Design Books
  • Published in: Ohio, United States
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